What is SEO? Everything you need to know to get started

Chances are, you’ve already heard something about what SEO is. But if you’ve come this far, it’s to learn more and understand the relationship between SEO and Google.

SEO is the abbreviation for Search Engine Optimization, which in Portuguese can be translated to Search Engine Optimization.


In this article you will learn what SEO is and how its strategies can make a big difference in your digital marketing strategies. We will present its concepts, how to put it into practice in the day to day of your company and thus conquer the long-awaited first positions in search results such as Google.

What is SEO?

SEO is a set of strategies that seek to optimize the design and content of your website or blog in order to make it appear in the first results of search engines such as Google.

That way you increase the visibility of your website and your brand, achieving organic results on search platforms.

Search engines like Google analyze websites, examining their elements, content, subjects, keywords and other various factors. These factors even take into account the user experience. All with the aim of ranking your site in search results.

This entire process is called crawling, and it is responsible for helping search engines provide more relevant and useful results to users.

Therefore, by applying optimization strategies to our sites, we are helping search engines better understand and index our content.

The more optimized your website is in the eyes of search engines, the more likely you are to be among the first results when users search for keywords relevant to your business.

By working to improve your SEO, with simple, well-structured changes, your business can increase your ranking on search engine results pages.

This is the main objective of most companies that want to be relevant online. Since the vast majority of people do not even click to go to the second page of results when performing an online search on sites like Google and Bing, for example.

But after all, how to move up in the Google ranking positioning?
You already understand what SEO is on Google, but how exactly can we move up and rank better in search results?

Well, for that there are a number of factors that will contribute to the ranking of the sites that will appear in the results. While Google doesn’t reveal how its algorithms work, there are proven techniques and best practices that bring great results and are widely used.

See some of them and how they can help your company’s website or blog to rank better in search results.

  • Do keyword research

What would SEO be without keywords?

Anything! This very important element in SEO dictates the direction of searches. Or rather, it is the searches that people do in search engines that become keywords.

And it is around these keywords that you need to create content so that the search engines crawl find your site and understand that it has the answer to that search that a user made.

A keyword doesn’t necessarily have to be just one word. It can also be a phrase like: “how to wash my car”.

In order for you to find these keywords you can use Google’s keyword tool. It is very simple to use and is one of the main SEO tools to support your strategy.

  • Producing relevant content
    The production of relevant content is among the main SEO strategies and is the main place where you will use your keywords.

Content production makes search engines come to your website and understand that it is relevant to people.

But in what way?

By producing a quality post or text for your visitors, search engines will consider your content relevant, and thus rank you higher. Thus attracting more visitors who will interact with your website or blog, thus being able to convert them into customers or even generate leads.

  • Have a responsive website
    Within the optimization of your website, you need to have a responsive website.

But what does it mean?

A responsive website is a website that adjusts for reading on all major devices, be it a mobile phone, tablet or computer.

All of this helps to improve the user experience, which is well regarded by search engines and is one of the factors that help your site rise in search rankings.

  • Other factors that affect your SEO results
    When we study what SEO and Google are, we understand that there are several strategies that can lead our website to the first search results.

For example the authority of your website. It is based on the link other pages make to yours.

Do large sites link to your content?
Is your site constantly cited by other pages?
How big are the pages that cite you?
Pages that are already referring to content can give your page a boost by placing a link to it. For this reason, several Link Building strategies have been developed.

Another important factor that can affect your ranking is the time your visitors spend on your pages and their engagement with your content.

If your visitors are spending a little time on your site, it’s time for you to improve your content and create attractive actions that make your visitor stay on your site.